ATHLETE RATE CARD TEMPLATE

1. START FROM YOUR ENGAGED AUDIENCE

Follower count is the weakest input. Price off the people who actually see your posts.

• Engaged audience = average views on your last nine posts, not your follower count.
• Baseline rate: AED 40 to AED 80 per 1,000 engaged views for a single in feed post in the UAE.
• Take the lower end when you are new to paid work. Take the higher end when you have delivered for brands before and can show the results.

2. RATE CARD STRUCTURE

Copy this block, fill in your own numbers, and keep it in your notes app.

• Instagram reel: base rate.
• Instagram in feed post: 80% of the reel rate.
• Story set of three frames with link: 40% of the reel rate.
• TikTok video: same as the reel rate, adjusted for your TikTok views rather than Instagram.
• Bundle of one reel plus three stories: 120% of the reel rate, not 140%. The bundle discount is what wins the deal.

3. APPEARANCES AND EVENT DAYS

• Half day, up to four hours on site: three to four times your reel rate.
• Full day, up to eight hours: six times your reel rate.
• Add travel time if the venue is outside your emirate.
• Coaching or clinic sessions price higher than a photo call, because you are delivering a skill, not attendance.

4. MULTIPLIERS

Apply these on top of the base rate. They are where most athletes underprice.

• Paid ad usage: add 50% to 100%. The brand is buying media, not just a post.
• Exclusivity in your category: add 30% per month of exclusivity.
• Whitelisting your handle for brand ads: add 50%.
• Scripted or brand controlled creative: add 25% for the extra rounds of approval.
• Rush turnaround under 72 hours: add 25%.

5. PRODUCT ONLY DEALS

Product is real value, but only when you would have bought it anyway.

• Count product at retail price, not at the brand's inflated claimed value.
• Accept product only when retail value is at least 70% of your cash rate for the same deliverables.
• Product only deals carry no success fee for athletes on RAMBO.

6. WHAT NOT TO DO

• Do not quote a different price to every brand. Inconsistent pricing gets discussed between brands.
• Do not agree to unlimited revisions. Cap it at two rounds in writing.
• Do not start filming before escrow is funded. On RAMBO the funded stage is your signal to begin.
• Do not move the conversation off platform. Your payment protection and your record of the agreement live in the chat.